Digital marketing, the promotion of products or brands via one or more
forms of electronic media, differs from traditional marketing in that it uses
channels and methods that enable an organization to analyze marketing
campaigns and understand what is working and what isn’t – typically in real time.
A mobile application also may be known as an app, Web app, online app or smartphone app.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.